Your      coach !



Generations of Craftsmanship

Coaching is a special discipline. Listening with awareness, asking in a special way, getting the person to access herself or himself in new and different way or deeper than before regarding the issues at hand. No coach is right for everyone. I am right for some of you. I am committed to ethical standards, a fresh member of the ICF - International Coach Federation, a former member of the board of directors of ICF Iceland, the coaching association of Iceland. 


Schedule Appointment

All estimate regarding projects is free of charge. I do deal with corporations per request, although I mostly take on coaching individuals; managers, artists and people of other serving professions.



Finnur is sincere and honest in communication. He works hard and is motivating. He works well with groups and pulls the best out of people. I support him wholeheartedly
— Gissur Gunnarsson Media Production Professional
My interactions with Finnur have been most good. His education is very broad, he is multi talented, intelligent and fun. It is easy for him to inspire solutions to problems.
— Gunnar Rafn Jónsson, MD.
Finnur was one of ten moderators at our conference “A Congress On Iceland’s Democracy” - hosted by the California Constitution Center; BerkeleyLaw the University of California in June 2017
— Eileen Jerrett
With confidence I can say that the knowledge and approach of Finnur helped me in a short time to find something that I did not dare for a long time. The main thing for me is the sincerity in a person and the making of help, it’s these qualities that Finnur has. Thank you very much for your help !
— Maxim Petrov - dance teacher and competitor -



I’ll only work with the best intentions and theories available as I deem it fit. I provide a one on one support regarding what we uncover together - as we agree to. I never compromise quality for time and give my clients realistic schedules that accommodate their lives. I strive for honest customer service, so individual sessions are prepaid while long term contracts are only paid in full when the finished work is to your complete satisfaction. 



About Me


I started getting interested in coaching when I was working full time at motivating unemployed people from all sectors after Iceland's bank system collapse that happened in 2008. I read motivational psychology; happiness research and positive psychology and looked everywhere I could for applicable and efficient frameworks. Coaching is one of the things I found to be of value for every one along side the psychology of Lawrence LeShan P.h.D. a man who by grace and determined work succeeded in motivating some terminal cancer patients back to health when they where hospitalized fighting along side modern medicine. I am indebted to him for his work in shaping my outlook on possibilities. My former education is in business management from CBS - the Copenhagen Business School, ESC Grenoble in France and the EBS, Tallinn Estonia. I studied coaching as a method at Evolvia in Iceland in 2014.  I have been shaped in life by feeling absolutely vulnerable and at the mercy of Life wherein I have felt my strength and the strength of my abilities in the power that motivates me to lift people. It is not about me - it is about us.